Meet our Team of Automotive Specialists

Teddy Volkswagen of the Bronx is the huggable dealer. That’s not just something we say or even a play on our name, that’s the truth. We are a family-owned dealership that believes in being approachable, friendly, and knowledgeable above all else. When our customers shop with us, we want then to feel like they had the best car-buying experience possible. See one of our team members today, and learn for yourself what makes Teddy Volkswagen of the Bronx the place to buy and service all things VW.

Office Staff
Business Development
Ted Bessen

Automotive Experience

During his 20+ year career in the retail automotive business, Ted moved up from top salesperson to President and equal owner of one of the largest and most profitable automotive organizations in the world.

1979-1982: Dale Oldsmobile - Bronx, NY
1982-1984: Potamkin Cadillac - New York, NY

1984-1989: Dale Oldsmobile - Bronx, NY

1989-2001: President of, and equal partner in Potamkin Auto Center and later President and partner of Potamkin Mitsubishi, Potamkin Cadillac-Buick-Chevrolet

1999: Sold interest back to the Potamkin organization and

2001-Present: Consultant to advertising and retail automotive industries

Prior to entering the retail automotive profession:

At 13, opened first pet supply business

At 17, opened Jungle Habitat in Brooklyn, NY; ran it for three years and sold it

Record of Professional Achievement

The Numbers

Retail over 15,000 vehicle sales/year through four showrooms

Representative examples

Largest volume in leased for a number of leasing companies

Dealer Council member for General Electric Credit Auto Lease

Presented to participants of the New York Daily News Summit Meeting

Industry Innovation

In 1984, Ted created the concept for, implemented, developed and grew the Any Car Store business. Any Car Store served customers who were uncomfortable buying and leasing through a traditional dealership by purchasing for them any car, truck or sport utility vehicle they desired from other dealerships. This business, related to the Potamkin organization, ultimately grew to over 1000 new vehicle sales per month. In 1999, acquired Any Car Store.



Ted is unmarried, he's actively involved in the lives of his immediate and extended family- including a host of nieces and nephews many of whom are his Godchildren.

Commitment to the Community

Ted has lived his entire life in the New York metropolitan area. He understands the culture and has a solid network of personal and professional relationships in this part of the country. Ted's community activities include personally and financially supporting...

Barely Balancing Theatre Company as they grew to produce off-Broadway shows including Rebel Without a Cause.

Other Interests

These days, when Ted isn't managing his real estate portfolio, he's pursuing an avid interest in health and fitness. Ted is also the consummate New Yorker, enjoying fine dining, the theatre and sporting events.

Steve Risso

Steven Risso, President of Teddy Nissan

Steven joined Teddy Nissan at its inception in August 2009 as its President/Operating Partner. In this position he is responsible for managing the day to day operations of the entire dealership. He brings over 25 years of retail automotive experience.

After only a year and a half in business, Teddy Nissan has broken all sales records in the area and ranks as one of the largest dealers in the United States. For 2011 Teddy Nissan is also on pace for another record year! Teddy Nissan also ranks tops in customer satisfaction in the State of New York, as per

Prior to joining Teddy Nissan, Steven worked as a Consultant with the National Automobile Dealers Association, the leading automotive training organization in the world. At N.A.D.A. Steven's primary responsibility was working with dealers nationwide to improve their profitability. During the 2008 banking crisis, Steven was selected by the N.A.D.A to participate on a five member task force to make presentations to the New York Federal Reserve Bank, Standard & Poor's, Merrill Lynch, and Moody's on the subject of dealer floor planning and the TALF stimulus package.

 Prior to NADA, Steven worked as a private consultant to Sayville Ford, the 3rd largest Ford dealer in the New York Region. There he led a companywide turnaround that resulted in a 200% improvement in profits in the first year.

 Prior to joining Sayville Ford, Steve owned and operated Popular Ford sales & Bayridge Ford, in the New York metro area. As the Dealer he increased sales by 140% and became one of the largest dealers in the New York Region. Popular Ford also led the NYC zone for 16 straight years in Customer Satisfaction Scores winning multiple Distinguished Achievement Awards. In 2000 Popular Ford won Fords highest honor The President's Award, which recognizes the top 10% of dealers nationwide that lead in CSI, market share and profitability. Popular Ford was also recognized by Crain's New York Business Magazine as one of New York City's top privately owned companies. Steve sold the dealerships in 2005.

Steven was born and raised in the Bronx and attended P.S.102, St. Anthony's and St. John's University. Steven now lives on Long Island with his wife and three children.

Phillip Demersky
General Manager

In his over 20 years in the automotive business Phil has worked his way up the ranks from a new car swap driver to General Manager.  His extensive automotive experience includes positions in all aspects of the business from warranty administration to Fixed Operation's Management and everything in between.  Phil's work ethic is like no other and he takes pride in the results.  He is a team builder and believes that it takes a team to be succesful.

Phil is married with 3 children.  In his spare time, Phil enjoys spending time with his wife Dena,and their 3 boys, Matthew, Christopher and Andrew.  

Having spent his entire life in New York Phil can't imagine living anywhere else.  Over the years Phil has donated to and sponsored numerous local community events supporting kids and organizations.  He has also volunteered his time with coaching recreational baseball and basketball teams.


Shaun Riley
Sales Manager
Kalra Paramjit
Finance Manager
Elias Floyd
Service Director
Glen Gibson
Parts Director
Jorge Santiago
Assistant Sales Manager
Doug Lee
Lease Maturity Specialist
Keith Roldan
Sales Specialist
Luis Charleswell
Sales Specialist
Mentor Alickaj
Sales Specialist
Thaddeus Lawrence
Sales Specialist
Delroy Williams
Showroom Operations Administrator
Paulina Cintron
Internet Sales Consultant
Stephanie Abreu
Internet Sales Consultant
Office Staff
Clary Acosta
Office Manager
Jennifer Ocasio
Sales Administrative Assistant
Franddy Nunez
Administrative Assistant
Aurora Duclerc
Service Specialist
Yasmin Henry
Service Specialist
Richard Bradwell
Service Specialist
Hector Mojica
Service Valet
Jorge Santiago Jr.
Service Administrative Assistant
Brian Levene
Vehicle Prep
Frank D'emaria
Assistant Parts Manager
Joe Fallon
Parts & Accessories Specialist
Monica Perez
Parts & Accessories Specialist
Marciel Cruz
Parts Driver
Jazmin Montes
Service & Parts Cashier
Business Development
Jen Almodovar
Business Development Director
Syndy Perez
Business Development Representative
Anthony Cecala
Service BDC Manager
Emmanuel Moreno
Service BDC
Jaritza Torres
Service BDC
Stephanie Vargas
Service BDC Coordinator
Please speak with our trade advisor for more information.
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